Common sense
Cutting-edge fashion, respecting the traditions of the past and innovating
for the challenges to come.
Story of Atelier TUFFERY
In the 19th century, master tailor Celestin Tuffery was in search of a way of clothing the workers who had arrived in the area to build the railway which would cross the Cévennes mountains. So it was that he bought 100% cotton fabric, dyed indigo, in the city of Nîmes, giving birth in Florac in 1892 to French jeans.
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The diary
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ReadTIPS: How to take care of your jeans
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First French hemp jeans : reinventing 100% local denim
For the first time in the history of modern French denim,...
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