Denim blends the plant and mineral worlds. This wardrobe can now be found in the heart of the graphic lines of our city centres, offering clean urban lines punctuated by the curves of bodies and architecture.
Common sense
Cutting-edge fashion, respecting the traditions of the past and innovating
for the challenges to come.
Story of Atelier TUFFERY
In the 19th century, master tailor Celestin Tuffery was in search of a way of clothing the workers who had arrived in the area to build the railway which would cross the Cévennes mountains. So it was that he bought 100% cotton fabric, dyed indigo, in the city of Nîmes, giving birth in Florac in 1892 to French jeans.
Read more
The diary
-
ReadTIPS: How to take care of your jeans
One of the fundamentals shared by Célestin Tuffery and other... -
First French hemp jeans : reinventing 100% local denim
For more than two years, we have worked with our partner VirgoCoop to... - + articles
