Family portraits of french’s jeans manufacturers

Marianne, Indépendante et raffinée


Independent and refined Marianne, Augustin’s wife, plays on her impeccable look, greeting the impressed Floracois at the flower market.

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Augustin, Dandy et charmeur


Charming dandy Augustin, Célestin’s father, is always elegant as he strolls the streets of Florac.

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Célestin, Pionnier et créatif


Pioneering and creative Célestin, founder of Atelier Tuffery, invents jeans to meet the needs of workers.

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Augusta, Douce et chaleureuse


Warm and welcoming Augusta, Celestin’s wife, brings a touch of femininity to the workshop.

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Marthe, Audacieuse et mutine


Audacious and mischievous Marthe, Désiré’s wife, rethinks the workwear, adapting jeans to everyday wear.

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Désiré, bon vivant et entrepreneur


Bon vivant and entrepreneurial Désiré, Célestin’s brother, is a travelling salesman, wending his way among the winding roads of the Cévennes to supply jeans to all workers.

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Atelier Tuffery - Alphonse


Visionary and avant-garde Alphonse, Célestin’s son, transforms the workwear into an iconic fashion item.

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Mathilde, intrépide et enthousiaste


Intrepid and enthusiastic Mathilde, Alphonse’s wife, rolled up her sleeves and democratised jeans for women.

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Fanny, bohême et spontanée


Bohemian and spontaneous Fanny is a Cévennes lass, returning to spend all her summers here and remembering the good times walking the area’s secret paths.

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Marius, instinctif et curieux


Instinctive and curious local lad Marius returns to the area each summer to recharge his batteries and crisscross the secret routes of his youth.

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Agathe, charmeuse et confiante


Charming and confident in her Nîmes boutique, Agathe leaves no one indifferent, making denim fabric a resolutely sensual material.

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