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Family portraits of french’s jeans manufacturers
Marianne
Independent and refined Marianne, Augustin’s wife, plays on her impeccable look, greeting the impressed Floracois at the flower market.
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Charming dandy Augustin, Célestin’s father, is always elegant as he strolls the streets of Florac.
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Pioneering and creative Célestin, founder of Atelier Tuffery, invents jeans to meet the needs of workers.
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Warm and welcoming Augusta, Celestin’s wife, brings a touch of femininity to the workshop.
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Audacious and mischievous Marthe, Désiré’s wife, rethinks the workwear, adapting jeans to everyday wear.
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Bon vivant and entrepreneurial Désiré, Célestin’s brother, is a travelling salesman, wending his way among the winding roads of the Cévennes to supply jeans to all workers.
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Visionary and avant-garde Alphonse, Célestin’s son, transforms the workwear into an iconic fashion item.
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Intrepid and enthusiastic Mathilde, Alphonse’s wife, rolled up her sleeves and democratised jeans for women.
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Bohemian and spontaneous Fanny is a Cévennes lass, returning to spend all her summers here and remembering the good times walking the area’s secret paths.
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Instinctive and curious local lad Marius returns to the area each summer to recharge his batteries and crisscross the secret routes of his youth.
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Charming and confident in her Nîmes boutique, Agathe leaves no one indifferent, making denim fabric a resolutely sensual material.
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