The common sense manifesto

“Cutting-edge fashion, respecting the traditions of the past and innovating for the challenges to come.”

For more than 125 years, four generations have passed on a key concept day after day in our company: ‘common sense’. We talk about it in the workshop, we share it in the boutique, we spread the idea in the media and yet it deserves to be defined again today, in our words…

Common sense is what we try to apply every day within our workshop. It is a philosophy and an ambition, a promise and a vision, the cause and the consequence of our decisions. And defining ‘common sense’ today means being a little more transparent, in order to continue to publicise our century-old commitment to respecting humans and the planet.

As pioneers in French jeans and  business leaders, common sense for us is simultaneously being manufacturers, being responsible, being sustainable, being human and being demanding.

A complete review
of our commitments

Download the full review of our social and environmental commitments.


Yes, we would love to share our passion with you and our doors are always open. Our workshop is open to the public and can be visited at the same times as the boutique. Do not hesitate to contact us by phone on 04 66 45 00 94 or by email at [email protected] to organise your visit. Our boutique is within the workshop and is open from 9am to 12pm and 2pm to 7pm Monday to Friday and from 10am to 12pm and 2pm to 7pm on Saturdays.

All our clothing and accessories are manufactured by our teams at the Florac workshop or by our French partner workshops for certain items that require special know-how, such as sleeved items and leather bags.

We apply the same standards, the same attention to detail and the same desire for a lasting relationship with our partners as we do with our tailors here in Florac. We maintain trusting relationships that are as transparent as possible.

Because we focus more on the quality of our products than on the quantity produced, we have little stock, and this is only renewed on demand. It means no waste, but no surplus stock for potential distributors either. We therefore favour direct sales, which allows us to talk to our customers on a daily basis and also to find a good balance between fair margins for the value of the skills of our teams and a price with no added mark-ups for the end consumer.

We encourage the training of our teams rather than sub-contracting. We also produce in small quantities to avoid wastage. Of course, this means our manufacturing time is necessarily longer than those of more industrial brands, especially when demand is high. Finally, we also like the idea that good things come to those who wait!

Every day, we train our future master tailors. We know that their expertise is precious and that learning such hands-on skills is not instantaneous. We know better than anyone the value of our products, produced every day by the women and men who support us. That’s why we never want to undervalue their work.

The price of our products mainly comprises the costs of our raw materials and labour. You can find all the details of the prices of our jeans on our ‘Being a manufacturer’ page.

Yes, we can take care of your worn or damaged Atelier Tuffery jeans. Our team of tailors is at your disposal to assess what needs to be done and to handle  any requests and repairs that are necessary.

We have chosen to focus exclusively on recycled and recyclable paper and cardboard. It’s a virtuous, circular approach, in perfect harmony with the contents of our packages!

The design of the new workshop was largely guided by our eco-friendly commitments and our vision of a sustainable future. Not only has our workshop been designed to reduce water and energy use, but it has also been designed as a warm and airy workplace for those who share our daily life.

We are always looking for ecological and environmentally friendly materials that respect the environment and the people who manufacture them. We choose European cotton, French and local hemp and wool. Our fabrics are sourced in France, Veneto in Italy and the Spanish Basque Country.

Yes, we have multiple guarantees. We have labels guaranteeing the eco-responsibility of our materials, such as GOTS and OEKO-TEX, for the traceability of our products such as Origine Made in France, but also the exceptional nature of our know-how as an Entreprise du Patrimoine Vivant (living heritage company. All of these labels are visible and detailed on the ‘Being sustainable‘ page.

Life in the workshop is certainly not monotonous! First of all, it always begins with a moment where we all get together to prepare our hands and bodies for the working day. Then, each day is characterised by everyone taking on a different role to avoid routine and fatigue. Finally, everyone can also develop their own projects or challenge those of the company.

None! This kind of training does not really exist in France. Learning to sew has not often focused on jeans, which have a few characteristics of their own. So, the best way to train and acquire excellent skills with denim is to be trained on the job by experienced master-tailors. And that’s how we roll at Atelier Tuffery!